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Silk City is a diner, bar, and lounge located at 5th & Spring Garden in Northern Liberties, Philadelphia. This rebranding project was intended to incorporate all elements of Silk City with a younger, fun attitude. I designed with bright colors and quirky shapes that were inspired by the original neon sign of the venue. Playing off of the split personality that is Silk City, color and shape differentiate the diner, bar, and club in ad campaigns and various applications.